Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates - Europaische Hochschulschriften Reihe 5: Volks- und Bet - Tobias Richter - Books - Peter Lang AG - 9783631388297 - April 23, 2002
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Tobias Richter
Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates - Europaische Hochschulschriften Reihe 5: Volks- und Bet

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404 pages, fig. and tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2002
ISBN13 9783631388297
Publishers Peter Lang AG
Pages 404
Dimensions 210 × 151 × 21 mm   ·   526 g
Language German  

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