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Persoenlichkeitsorientiertes Markenmanagement: Eine Empirische Untersuchung Zur Messung, Wahrnehmung Und Wirkung Der Markenpersoenlichkeit - Schriften Zu Marketing Und Management Fabian Hieronimus German edition
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Persoenlichkeitsorientiertes Markenmanagement: Eine Empirische Untersuchung Zur Messung, Wahrnehmung Und Wirkung Der Markenpersoenlichkeit - Schriften Zu Marketing Und Management
Fabian Hieronimus
Originally presented as the author's thesis (doctoral)--Universiteat Meunster (Westfalen), 2003.
290 pages, Illustrations, unspecified
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 3, 2004 |
| ISBN13 | 9783631515495 |
| Publishers | Peter Lang AG |
| Pages | 290 |
| Dimensions | 150 × 220 × 10 mm · 411 g |
| Language | German |
| Editor | Meffert, H |
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