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Die Relevanz Der Unternehmensmarke: Ein Beitrag Zum Markenmanagement Bei Unterschiedlichen Stakeholderinteressen - Schriften Zu Marketing Und Management Marcel Kranz German edition
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Die Relevanz Der Unternehmensmarke: Ein Beitrag Zum Markenmanagement Bei Unterschiedlichen Stakeholderinteressen - Schriften Zu Marketing Und Management
Marcel Kranz
Originally presented as the author's thesis (doctoral)--Universiteat Meunster (Westfalen), 2003.
254 pages, Illustrations, unspecified
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 24, 2004 |
| ISBN13 | 9783631515563 |
| Publishers | Peter Lang AG |
| Pages | 254 |
| Dimensions | 150 × 220 × 10 mm · 369 g |
| Language | German |
| Editor | Meffert, H |
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