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Personalisierungsstrategien im E-Commerce; Die Webloganalyse als Instrument der Personalisierung im Rahmen des eCRM - Informationsmanagement Und Strategische Unternehmensfuehrung Thomas Mayer German edition
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Personalisierungsstrategien im E-Commerce; Die Webloganalyse als Instrument der Personalisierung im Rahmen des eCRM - Informationsmanagement Und Strategische Unternehmensfuehrung
Thomas Mayer
226 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2006 |
| ISBN13 | 9783631561034 |
| Publishers | Peter Lang AG |
| Pages | 230 |
| Dimensions | 150 × 220 × 10 mm · 340 g |
| Language | German |
| Editor | Schober, Franz |
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