Multichannel Management: A Normative Model Towards Optimality - Forschungsergebnisse der Wirtschaftsuniversitaet Wien - Gottfried Gruber - Books - Peter Lang AG - 9783631594452 - October 31, 2009
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Gottfried Gruber
Multichannel Management: A Normative Model Towards Optimality - Forschungsergebnisse der Wirtschaftsuniversitaet Wien New edition

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A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.

204 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2009
ISBN13 9783631594452
Publishers Peter Lang AG
Pages 204
Dimensions 279 × 155 × 17 mm   ·   385 g
Language English  

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