Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks - Marketing Im Globalen Wettbewerb - Marketing & Global Competition - Mark Elsner - Books - Peter Lang AG - 9783631617472 - April 5, 2012
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Mark Elsner
Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks - Marketing Im Globalen Wettbewerb - Marketing & Global Competition New edition

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The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is enabling user-driven information propagation across markets that was not possible in previous era of unidirectional mass communication. This book focuses on submitters' social networks to explain these propagation processes.

131 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 5, 2012
ISBN13 9783631617472
Publishers Peter Lang AG
Pages 131
Dimensions 153 × 219 × 13 mm   ·   272 g
Language English  

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