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Handelsmarken Und Retail Brands: Einfluss Ausgewaehlter Handelsmarkenstrategien Auf Die Markenstaerke Des Haendlers Im Deutschen Lebensmitteleinzelhandel - Strategisches Marketingmanagement Frederik Boettcher German edition
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Handelsmarken Und Retail Brands: Einfluss Ausgewaehlter Handelsmarkenstrategien Auf Die Markenstaerke Des Haendlers Im Deutschen Lebensmitteleinzelhandel - Strategisches Marketingmanagement
Frederik Boettcher
196 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 17, 2012 |
| ISBN13 | 9783631634394 |
| Publishers | Peter Lang AG |
| Pages | 196 |
| Dimensions | 150 × 220 × 20 mm · 475 g |
| Language | German |
| Editor | Mattmuller, Roland |
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