Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership - Marktorientierte Unternehmensfuehrung - Armin Tank - Books - Peter Lang AG - 9783631641491 - December 31, 2013
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Armin Tank
Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership - Marktorientierte Unternehmensfuehrung New edition

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This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.

337 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 31, 2013
ISBN13 9783631641491
Publishers Peter Lang AG
Pages 337
Dimensions 153 × 217 × 25 mm   ·   566 g
Language French  

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