EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market - Schriften zu Marketing und Handel - Sabine El Husseini - Books - Peter Lang AG - 9783631643570 - April 24, 2014
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Sabine El Husseini
EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market - Schriften zu Marketing und Handel New edition

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This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

127 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 24, 2014
ISBN13 9783631643570
Publishers Peter Lang AG
Pages 127
Dimensions 217 × 157 × 14 mm   ·   312 g
Language English  

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