Price Elasticity: Research on Magnitude and Determinants - Schriften zu Marketing und Handel - Evelyn Friedel - Books - Peter Lang AG - 9783631647059 - October 28, 2014
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Evelyn Friedel
Price Elasticity: Research on Magnitude and Determinants - Schriften zu Marketing und Handel New edition

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Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

185 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2014
ISBN13 9783631647059
Publishers Peter Lang AG
Pages 185
Dimensions 215 × 153 × 17 mm   ·   408 g

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