Successful Television Management: the Hybrid Approach - Suzana Zilic Fiser - Books - Peter Lang AG - 9783631663066 - June 30, 2015
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Suzana Zilic Fiser
Successful Television Management: the Hybrid Approach New edition

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The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.

169 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2015
ISBN13 9783631663066
Publishers Peter Lang AG
Pages 169
Dimensions 210 × 151 × 14 mm   ·   240 g
Language French  

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