Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice - Schriften zu Marketing und Handel - Toni Schmidt - Books - Peter Lang AG - 9783631674949 - April 20, 2016
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Toni Schmidt
Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice - Schriften zu Marketing und Handel New edition

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The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

120 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 20, 2016
ISBN13 9783631674949
Publishers Peter Lang AG
Pages 120
Dimensions 150 × 220 × 20 mm   ·   280 g
Language French  

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