Marketing Luxury Goods Online - Schriften zu Marketing und Handel - Philipp Nikolaus Kluge - Books - Peter Lang AG - 9783631678657 - August 9, 2016
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Philipp Nikolaus Kluge
Marketing Luxury Goods Online - Schriften zu Marketing und Handel New edition

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The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

267 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 9, 2016
ISBN13 9783631678657
Publishers Peter Lang AG
Pages 267
Dimensions 215 × 155 × 23 mm   ·   484 g
Language French  

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