The Popular Anti-Icon in American Sports - Mainzer Studien Zur Amerikanistik - Thomas Weik - Books - Peter Lang AG - 9783631738054 - January 4, 2018
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The Popular Anti-Icon in American Sports - Mainzer Studien Zur Amerikanistik New edition

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The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.


406 pages, 14 Illustrations, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 4, 2018
ISBN13 9783631738054
Publishers Peter Lang AG
Pages 406
Dimensions 214 × 157 × 32 mm   ·   616 g
Language French  

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