American Patriotism and Corporate Identity in Automobile Advertising: "What's Good for General Motors Is Good for the Country and Vice Versa?" - Mainzer Studien Zur Amerikanistik - Markus Weik - Books - Peter Lang AG - 9783631776940 - March 14, 2019
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Markus Weik
American Patriotism and Corporate Identity in Automobile Advertising: "What's Good for General Motors Is Good for the Country and Vice Versa?" - Mainzer Studien Zur Amerikanistik New edition

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The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.

362 pages, 40 Illustrations, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 14, 2019
ISBN13 9783631776940
Publishers Peter Lang AG
Pages 362
Dimensions 150 × 220 × 20 mm   ·   536 g
Language French  

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