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Strategische Positionierung Und Markenfuehrung Von Flughaefen: Eine Analyse Der Strategischen Ausrichtung Von Flughaefen Und Entwicklung Eines Neuen Positionierungsmodells Unter Beruecksichtigung Geeigneter Markenbildungsansaetze - Strategisches Marketing Jessica Gebauer
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Strategische Positionierung Und Markenfuehrung Von Flughaefen: Eine Analyse Der Strategischen Ausrichtung Von Flughaefen Und Entwicklung Eines Neuen Positionierungsmodells Unter Beruecksichtigung Geeigneter Markenbildungsansaetze - Strategisches Marketing
Jessica Gebauer
338 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 2, 2019 |
| ISBN13 | 9783631788967 |
| Publishers | Peter Lang AG |
| Pages | 338 |
| Dimensions | 148 × 210 × 21 mm · 557 g |
| Language | German |
| Editor | Mattmuller, Roland |
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