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Geschaeftsmodellkonvergenz Im Handel: Alternative, Innovationsfoerdernde Ansaetze Zur Systematisierung Und Erklaerung Der Entstehung Und Entwicklung Von Erscheinungsformen Des Handels Am Beispiel Des Omnichannel-Handels - Strategisches Marketingmanagement Andrea Buschmann
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Geschaeftsmodellkonvergenz Im Handel: Alternative, Innovationsfoerdernde Ansaetze Zur Systematisierung Und Erklaerung Der Entstehung Und Entwicklung Von Erscheinungsformen Des Handels Am Beispiel Des Omnichannel-Handels - Strategisches Marketingmanagement
Andrea Buschmann
522 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 26, 2021 |
| ISBN13 | 9783631837146 |
| Publishers | Peter Lang AG |
| Pages | 522 |
| Dimensions | 150 × 220 × 20 mm · 735 g |
| Language | German |
| Editor | Mattmuller, Roland |
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