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Culture's Influence on the Websites of German and Chinese Companies: An Analysis of Cultural Diversity on the Internet Julian Boehnisch New edition
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Culture's Influence on the Websites of German and Chinese Companies: An Analysis of Cultural Diversity on the Internet
Julian Boehnisch
The author examine whether culture has traceable influences on the internet presences of international companies and what impact these influences have on the respective web design. Therefore, he analses sample internet presences of German and Chinese companies to finally propose a culturally optimized blueprint of a website.
246 pages, 164 Illustrations, unspecified
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 13, 2021 |
| ISBN13 | 9783631866870 |
| Publishers | Peter Lang AG |
| Pages | 246 |
| Dimensions | 148 × 210 × 13 mm · 325 g |
| Language | English |
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