Acquisition of EasyJet plc. by British Airways plc. - Sebastian Meyer - Books - Grin Verlag - 9783638728690 - August 9, 2007
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Sebastian Meyer
Acquisition of EasyJet plc. by British Airways plc.

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Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, 4 + 7 online entries in the bibliography, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan

32 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 9, 2007
ISBN13 9783638728690
Publishers Grin Verlag
Pages 32
Dimensions 148 × 210 × 2 mm   ·   62 g
Language German  

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