When a brand gets wings. Red Bull's secret of marketing success - Sabine Buchholz - Books - Grin Publishing - 9783638906128 - February 1, 2008
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Sabine Buchholz
When a brand gets wings. Red Bull's secret of marketing success

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Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, 10 entries in the bibliography, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company's figures confirm its success around the world. Red Bull's secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.

16 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 1, 2008
ISBN13 9783638906128
Publishers Grin Publishing
Pages 16
Dimensions 137 × 211 × 3 mm   ·   40 g
Language German  

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