Shashi Kanta Varma

Media Standardization for Fruits and Vegetables Processing Shashi Kanta Varma

This research was conducted with the specific objectives to assess the information needs of the farm women regarding fruits and vegetables processing and preservation, to develop and standardize media on need based messages on fruits and vegetables processing and preservation to study the impact of media on knowledge and attitude of farm women. The study revealed that selected messages were pickle making, chutney, murabba, squashes and drying of fruits and vegetables. Standard procedure for development of media were followed. The effectiveness of printed manual was assessed through several parameters. Overall weighted mean scores revealed that accuracy, coverage, objectivity, writing style, content presentation, illustration and compatibility was perceived to be high for all the messages. Effectiveness of Compact Disc (CD) in terms of audio quality, video quality, presentation of message, content importance and suitability and text was rated as high. The content validity ratio for all the attributes of CD and printed manual was found to be significant (as per Lawshe, 1975). Inter consistency reliability for CD and printed manual was found to be statistically significant at 5% level.