Sri Rama Murthy Choppakatla

Corporate Social Responsibility - the Indian Corporate Perspective Sri Rama Murthy Choppakatla

This book analyzes the interrelation among the attitude towards corporate social responsibility, socially responsible behavior and their overall effectiveness of implementation keeping in mind that a positive attitude of the executive may definitely tend to a good socially responsible behavior and the both result in achievement of the firm?s success effectively. This book presents a better understanding concerning the attitude of the executives towards corporate social responsibility in Indian industry. Further, the socially responsible behavior and its influence on the overall effectiveness are also studied.