Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation - Management for Professionals - Federico Rajola - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642355530 - May 17, 2013
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Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation - Management for Professionals 2nd ed. 2013 edition

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An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance.


240 pages, 54 black & white illustrations, 14 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 17, 2013
ISBN13 9783642355530
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 181
Dimensions 153 × 242 × 16 mm   ·   453 g
Language French  

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