The Right Sensory Mix: Targeting Consumer Product Development Scientifically - Diana Derval - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642423895 - October 14, 2014
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The Right Sensory Mix: Targeting Consumer Product Development Scientifically 2010 edition

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Berry-AMA Book Prize FINALIST 2011!"The Right Sensory Mix" is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.


146 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 14, 2014
ISBN13 9783642423895
Publishers Springer-Verlag Berlin and Heidelberg Gm
Genre Aspects (Academic) > Business Aspects
Pages 146
Dimensions 234 × 154 × 16 mm   ·   235 g
Language German  

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