The Relationship Marketer: Rethinking Strategic Relationship Marketing - Soren Hougaard - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642444203 - November 29, 2014
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Soren Hougaard
The Relationship Marketer: Rethinking Strategic Relationship Marketing 2nd ed. 2009 edition

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This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.

223 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 29, 2014
ISBN13 9783642444203
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 223
Dimensions 155 × 235 × 13 mm   ·   340 g
Language English  

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