Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction - Springer Texts in Business and Economics - Kurt Gaubinger - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642543753 - September 25, 2014
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Kurt Gaubinger
Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction - Springer Texts in Business and Economics 2015 edition

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This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.

343 pages, 199 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 25, 2014
ISBN13 9783642543753
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 327
Dimensions 241 × 162 × 24 mm   ·   502 g
Language English  

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