Strategic International Marketing - Hans G. Meissner - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642754791 - December 6, 2011
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Hans G. Meissner
Strategic International Marketing Softcover reprint of the original 1st ed. 1990 edition

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International marketing strategies are an essential part of the growing process of internationalization of markets and companies. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies.

178 pages, 5 black & white illustrations, 33 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 6, 2011
ISBN13 9783642754791
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 178
Dimensions 155 × 235 × 10 mm   ·   281 g
Language English  

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