Corporate Social Responsibility: Ben & Jerry's - James Carter - Books - GRIN Verlag - 9783656422792 - May 3, 2013
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James Carter
Corporate Social Responsibility: Ben & Jerry's German edition

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Essay aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 1, University of Bath, Sprache: Deutsch, Abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry's faces and critically evaluates the nature and degree of the company's responsibilities in relation to each issue. Ben & Jerry's response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry's can overcome these issues.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2013
ISBN13 9783656422792
Publishers GRIN Verlag
Pages 20
Dimensions 175 × 1 × 250 mm   ·   45 g
Language German  

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