Tobacco Consumption and Its Role in the Frame of the Mega Trend Healthstyle' - Vanessa Frank - Books - GRIN Verlag GmbH - 9783656503972 - July 14, 2014
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Vanessa Frank
Tobacco Consumption and Its Role in the Frame of the Mega Trend Healthstyle'

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Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,7, Zeppelin University Friedrichshafen, course: Master Seminar Strategic Change Management, language: English, abstract: This essay will take a look at the tobacco consumption in the frame of the megatrend ?healthstyle' and especially California's ?Project 99 Model', which has the potential of being a trendsetter for other regions trying to fight the high rate of smokers. The paper should be seen as a continuative thinking to the topic of general changes in tobacco industry.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 14, 2014
ISBN13 9783656503972
Publishers GRIN Verlag GmbH
Pages 20
Dimensions 150 × 220 × 10 mm   ·   45 g
Language German  

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