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Wirkungen von Markenkrisen: Eine Analyse aus verhaltenswissenschaftlicher Perspektive - Marken- und Produktmanagement Stephan Weyler 2013 edition
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Wirkungen von Markenkrisen: Eine Analyse aus verhaltenswissenschaftlicher Perspektive - Marken- und Produktmanagement
Stephan Weyler
282 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 7, 2012 |
| ISBN13 | 9783658000608 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 282 |
| Dimensions | 148 × 210 × 17 mm · 399 g |
| Language | German |
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