Consumer Neuroscience: Neurowissenschaftliche Grundlagen fur den Markenerfolg - Innovatives Markenmanagement - Klaus W. Bielefeld - Books - Springer Fachmedien Wiesbaden - 9783658005603 - September 28, 2012
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Klaus W. Bielefeld
Consumer Neuroscience: Neurowissenschaftliche Grundlagen fur den Markenerfolg - Innovatives Markenmanagement 2012 edition

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?Der Autor stellt die für die Marketingwissenschaft sowie die Praxis relevanten Erkenntnisse der Neurowissenschaften erstmalig in einer umfassenden Darstellung vor.

471 pages, black & white illustrations, colour illustrations, black & white tables, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 28, 2012
ISBN13 9783658005603
Publishers Springer Fachmedien Wiesbaden
Pages 471
Dimensions 148 × 210 × 26 mm   ·   594 g
Language German  

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