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Kulturspezifik in der europaischen Wirtschaftskommunikation - Europaische Kulturen in der Wirtschaftskommunikation Christopher M Schmidt 2013 edition
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Kulturspezifik in der europaischen Wirtschaftskommunikation - Europaische Kulturen in der Wirtschaftskommunikation
Christopher M Schmidt
Neben grundsätzlichen Problemen der Entwicklung von Kommunikationsstrategien widmen sich die Autoren der Frage, in welcher Weise Unternehmen ihre länderspezifischen Kommunikationsweisen in Bezug auf potentielle Zielgruppen verwirklichen und effektiver gestalten können.
226 pages, black & white illustrations, colour illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 28, 2013 |
| ISBN13 | 9783658012359 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 226 |
| Dimensions | 148 × 210 × 12 mm · 285 g |
| Language | German |
| Editor | Dimants, Ainars |
| Editor | Lehtonen, Jaakko |
| Editor | Nielsen, Martin |
| Editor | Schmidt, Christopher M. |
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