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Bestimmung des Repositionierungsspielraums von Marken: Markenfuhrung mit Hilfe neurookonomischer Forschungserkenntnisse - Innovatives Markenmanagement Sonja Boch 2013 edition
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Bestimmung des Repositionierungsspielraums von Marken: Markenfuhrung mit Hilfe neurookonomischer Forschungserkenntnisse - Innovatives Markenmanagement
Sonja Boch
418 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 9, 2013 |
| ISBN13 | 9783658013042 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 418 |
| Dimensions | 148 × 210 × 23 mm · 526 g |
| Language | German |
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