Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats - Handel und Internationales Marketing Retailing and International Marketing - Bettina Berg - Books - Springer - 9783658015954 - September 16, 2013
In case cover and title do not match, the title is correct

Bettina Berg
Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats - Handel und Internationales Marketing Retailing and International Marketing 2014 edition

Price
$ 55.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 14 - 18
Get notified about new Bettina Berg releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.

200 pages, 9 black & white illustrations, 43 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 16, 2013
ISBN13 9783658015954
Publishers Springer
Pages 180
Dimensions 149 × 210 × 11 mm   ·   272 g
Language French  

More from the same publisher

See all of Bettina Berg