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Kompakt-Lexikon Marketingpraxis: 2.200 Begriffe nachschlagen, verstehen, anwenden 2013 edition
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Kompakt-Lexikon Marketingpraxis: 2.200 Begriffe nachschlagen, verstehen, anwenden
Im vorliegenden Lexikon sind über 2.200 der wichtigsten Marketing-Fachbegriffe kurz und prägnant dargestellt. Sie erhalten fundierte Informationen über die zentralen Theorien, Instrumente und Ansätze und gewinnen durch Querverweise schnell einen Gesamtüberblick.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 9, 2013 |
| ISBN13 | 9783658031848 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 344 |
| Dimensions | 127 × 189 × 21 mm · 356 g |
| Language | German |
| Editor | Springer Fachmedien Wiesbaden |
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