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Crossmedia: Werbekampagnen erfolgreich planen und umsetzen Niklas Mahrdt 2009 edition
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Crossmedia: Werbekampagnen erfolgreich planen und umsetzen
Niklas Mahrdt
Crossmedia - als Strategie richtig angewendet - rüttelt auch konsumlethargische Zielgrupen wieder wach - durch Themen, Ideen und Humor. Dieses Buch zeigt, wie eine Kampagne crossmedial zu planen, umzusetzen und mit der Markenführung des jeweiligen Unternehmens in Einklang zu bringen ist.
216 pages, black & white illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 14, 2013 |
| ISBN13 | 9783658037635 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 216 |
| Dimensions | 168 × 240 × 12 mm · 353 g |
| Language | German |
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