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Die strategische Manipulation der elektronischen Mundpropaganda: Eine spieltheoretische Analyse - Management, Organisation und okonomische Analyse Friedrich Droste 2014 edition
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Die strategische Manipulation der elektronischen Mundpropaganda: Eine spieltheoretische Analyse - Management, Organisation und okonomische Analyse
Friedrich Droste
Die elektronische Mundpropaganda beeinflusst maßgeblich die Erwartungsbildung der Konsumenten, sodass Firmen starke Anreize haben, die Informationskanäle strategisch zu manipulieren.
296 pages, black & white illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 2, 2014 |
| ISBN13 | 9783658042905 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 275 |
| Dimensions | 148 × 210 × 17 mm · 390 g |
| Language | German |
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