Moderne Konzepte des organisationalen Marketing: Modern Concepts of Organisational Marketing - Thorsten Kliewe - Books - Springer Fachmedien Wiesbaden - 9783658046798 - January 28, 2014
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Thorsten Kliewe
Moderne Konzepte des organisationalen Marketing: Modern Concepts of Organisational Marketing 2014 edition

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?Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenüber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt.

408 pages, black & white illustrations, colour illustrations, black & white tables, bibliography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 28, 2014
ISBN13 9783658046798
Publishers Springer Fachmedien Wiesbaden
Pages 408
Dimensions 168 × 240 × 24 mm   ·   889 g
Language German  
Editor Kesting, Tobias
Editor Kliewe, Thorsten

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