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Advertorials in Jugendprintmedien: Ein medienethischer Zugang Nina Koberer 2014 edition
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Advertorials in Jugendprintmedien: Ein medienethischer Zugang
Nina Koberer
In diesem Zusammenhang erörtert die Autorin – unter Rückbezug auf empirische Ergebnisse –, welche Maßnahmen zu ergreifen sind, um einen verantwortungsvollen Umgang mit Sonderwerbeformen wie Advertorials auf Produzentenseite sowie auf Ebene der Rezipienten zu gewährleisten.
296 pages, colour illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 20, 2014 |
| ISBN13 | 9783658060305 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 296 |
| Dimensions | 148 × 210 × 17 mm · 371 g |
| Language | German |
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