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Events als Instrumente des Regionalmarketing: Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle - Markenkommunikation und Beziehungsmarketing Julia Kohler 2014 edition
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Events als Instrumente des Regionalmarketing: Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle - Markenkommunikation und Beziehungsmarketing
Julia Kohler
320 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 22, 2014 |
| ISBN13 | 9783658071134 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 320 |
| Dimensions | 148 × 210 × 19 mm · 449 g |
| Language | German |
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