Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance - Strategie, Marketing und Informationsmanagement - Philip Gross - Books - Springer - 9783658072490 - November 18, 2014
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Philip Gross
Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance - Strategie, Marketing und Informationsmanagement 2015 edition

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Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.

349 pages, 26 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 18, 2014
ISBN13 9783658072490
Publishers Springer
Pages 349
Dimensions 148 × 210 × 22 mm   ·   494 g
Language English  

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