The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis - Handel und Internationales Marketing Retailing and International Marketing - Christoph Schroeder - Books - Springer - 9783658075408 - November 7, 2014
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Christoph Schroeder
The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis - Handel und Internationales Marketing Retailing and International Marketing 2015 edition

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Christoph Schroeder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements).

271 pages, 11 black & white illustrations, 67 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 7, 2014
ISBN13 9783658075408
Publishers Springer
Pages 271
Dimensions 148 × 210 × 17 mm   ·   390 g
Language English  

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