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Mobilitat aus Kundensicht: Wie Kunden ihren Mobilitatsbedarf decken und uber das Mobilitatsangebot denken Sven Henkel 2015 edition
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Mobilitat aus Kundensicht: Wie Kunden ihren Mobilitatsbedarf decken und uber das Mobilitatsangebot denken
Sven Henkel
Die Autoren entwickeln ein Insight-Mobility-Konzept, in dem vier Entscheidungsalternativen aus kundenrelevanter Sicht unterschieden werden: „Ich fahre“, „Ich werde gefahren“, „Ich lasse fahren“, „Ich verweile“.
132 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 10, 2015 |
| ISBN13 | 9783658080747 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 132 |
| Dimensions | 168 × 238 × 12 mm · 264 g |
| Language | German |
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