Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers - Diederich Bakker - Books - Springer Fachmedien Wiesbaden - 9783658082208 - December 18, 2014
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Diederich Bakker
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers 2015 edition

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Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels.

273 pages, 25 black & white illustrations, 28 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2014
ISBN13 9783658082208
Publishers Springer Fachmedien Wiesbaden
Pages 273
Dimensions 212 × 152 × 19 mm   ·   386 g
Language English  

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