Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics - BestMasters - Stefanie Weiss - Books - Springer - 9783658086718 - March 10, 2015
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Stefanie Weiss
Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics - BestMasters 2015 edition

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Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The hypothesized relationships between consumers' private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire.

143 pages, 4 black & white illustrations, 10 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 10, 2015
ISBN13 9783658086718
Publishers Springer
Pages 143
Dimensions 148 × 210 × 9 mm   ·   217 g
Language French  

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