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Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung 1. Aufl. 2017 edition
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Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung
Dafür ist es notwendig, die geeigneten Anpassungen vorzunehmen sowie die richtige Balance zu finden zwischen Tradition und Innovation und zwischen Exklusivität und Zugänglichkeit der Luxusmarke.
572 pages, 38 Tables, color; XXIV, 572 S.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 15, 2016 |
| ISBN13 | 9783658090715 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 572 |
| Dimensions | 252 × 178 × 36 mm · 1.23 kg |
| Language | German |
| Editor | Thieme, Werner M. |
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