Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht - Marktorientiertes Management - Henrike Duerkop - Books - Springer Fachmedien Wiesbaden - 9783658104900 - July 14, 2015
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Henrike Duerkop
Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht - Marktorientiertes Management

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Henrike Düerkop entwickelt aus Sicht von Mitarbeitern von Markenartikelherstellern der FMCG-Branche sowie aus Perspektive von Konsumenten Skalen zur Messung des Market Driving und des Market Driven.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 14, 2015
ISBN13 9783658104900
Publishers Springer Fachmedien Wiesbaden
Pages 425
Dimensions 148 × 210 × 26 mm   ·   594 g
Language German  

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