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Innengerichtete Markenfuhrung in Unternehmen mit mehreren Marken: Wirkungen und Determinanten multipler Brand Commitments - Innovatives Markenmanagement Mirjam Jentschke 1. Aufl. 2016 edition
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Innengerichtete Markenfuhrung in Unternehmen mit mehreren Marken: Wirkungen und Determinanten multipler Brand Commitments - Innovatives Markenmanagement
Mirjam Jentschke
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 25, 2015 |
| ISBN13 | 9783658119591 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 276 |
| Dimensions | 150 × 220 × 10 mm · 454 g |
| Language | German |
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