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Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Großereignisse - Markenkommunikation und Beziehungsmarketing Mandy Risch-Kerst 1. Aufl. 2016 edition
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Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Großereignisse - Markenkommunikation und Beziehungsmarketing
Mandy Risch-Kerst
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 7, 2015 |
| ISBN13 | 9783658121747 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 284 |
| Dimensions | 150 × 220 × 10 mm · 454 g |
| Language | German |
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