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Location-based Advertising im Kontext von Big Data: Determinanten der Konsumentenakzeptanz - Innovatives Markenmanagement Claudius Warwitz 1. Aufl. 2016 edition
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Location-based Advertising im Kontext von Big Data: Determinanten der Konsumentenakzeptanz - Innovatives Markenmanagement
Claudius Warwitz
Dagegen tragen Brand Attachment und Markenvertrauen gegenüber dem LBA-Anbieter und der beworbenen Marke entscheidend dazu bei, dass Konsumenten Location-based Advertising akzeptieren und nutzen.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 8, 2016 |
| ISBN13 | 9783658134457 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 331 |
| Dimensions | 150 × 220 × 10 mm · 458 g |
| Language | German |
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